Category Archive for :‘marketing-sales’

Are You on Your Prospects Radar?

Are You on Your Prospects Radar?

For the first time in a long time I am actually (relatively well) prepared for Mother’s Day. That is I know it’s this coming Sunday, I know what the kids are getting my wife and I know where I am...

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Listen to What Your Customers are Telling You

Listen to What Your Customers are Telling You

It may surprise you to know that customers have a funny way of letting you know what they want.

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Understanding the Lifetime Value of the Customer

Understanding the Lifetime Value of the Customer

You’ve heard it preached dozens of times – customer service is king. But how many businesses do you visit nowadays where they truly live and breathe a customer service ethos. It’s more than just a...

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Employee Satisfaction Can Impact Your Brand

Employee Satisfaction Can Impact Your Brand

Think about the companies you do business with and how they make you feel. What impact do their employees have on your opinion? A good work culture can give so much good brand equity – engaged and...

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Can your business capitalise on Pokemon Go?

Can your business capitalise on Pokemon Go?

Well I bit the bullet on the weekend and downloaded Pokémon Go. Feel free to have a go in the comments I deserve it. However, put your feelings about the game and players aside and consider the...

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Delivering the Ultimate Customer Experience

Delivering the Ultimate Customer Experience

Being in business is all about customer service and delivering the right experience to your customer each and every time they are in your premises.

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2015 Worst Passwords

2015 Worst Passwords

Oops, we did it again!  Despite online hacking being on the increase, it seems human kind has not yet learned to ensure our most basic internet security defence - our passwords. Whilst we spend...

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Google Algorithms - the Gift that Keeps on Giving

Google Algorithms - the Gift that Keeps on Giving

Google is the gift that just keeps on giving with further updates to its search algorithms causing anxt for many business websites. An online strategy for any business nowadays must include...

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Creating a Loyalty Program for Your Venue

Creating a Loyalty Program for Your Venue

Loyalty Programs are not just for big businesses. Even small to medium businesses can facilitate loyalty programs to reward and show appreciation to their customers.

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Increase your Profits

Increase your Profits

Every business owner would like to make more money. However, most business owners tend to focus on the results and the amount of sales, instead of the key activities that drive revenue and...

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